Don't polish out your rough edges, friend. This is where your brand and visual identity can connect with your community, without losing your soul in the process.
To make shopping small mainstream. I want to put some good, healthy fear into Big Corp's cold, black heart by making them compete with Small Business...not the other way around.
To help independent artisans and community businesses win. I give founders design support at every stage of their business. I design brands and systems that scale, but ensure their brand's soul stays intact. I operate in a world where joy and humanity are key differentiators, and fun is essential.
If it doesn’t help enrich community, I don’t do it. Periodt.
When we experience joy, we are free. I believe in art, fun, and silly-buggery.
I'm candid and direct so that you can trust my word, and to uphold our boundaries.
I give respect, and expect it back. Respect is non-negotiable in my business.
In a world that values apathy, I choose care—about my craft, and about your life.
I stay creative. I create with intention, craft, and inspiration.
I’m a first born, first generation American child of South Asian immigrants. Raised between two cultures—one that values conformity, and one that values tradition—I was immediately a disappointment to both. I was weird. And all I wanted to do was enjoy weird stuff, and create weird things.
But nevertheless, I tried fitting in. I graduated art school, became a multi-disciplined designer, and made my rounds in the corporate world for over 15 years. I even rose to become a design leader at a startup. But the real impact was minimal. I was just making rich men richer, and having zero fun doing it.
So I walked away to build something new. And that's where you come in.
I support creative builders, curious weirdos, and the bringers of joy. Whether you're bringing back "Third Spaces" to your community, making people feel safe with your amazing product, or planning an epic event, I want to give you a winning edge. Because I want you to keep your soul. And because I know that what makes you "weird" is also your superpower.
For people supporting people. You're reviving "Third Spaces," building fandoms, and supporting community.
For people making everyday life more human. You make products that make life worth living.
For people who make gathering sweeter. You make a space into a microcosm, and moments more magical.
I take my real, lived experience and give you the winning edge you need to compete with big business. I've worked as a brand professional in entertainment, beauty, hospitality, and tech since 2007.
I'll treat you as my creative equal, no matter your background or experience level. Your brand is about your creativity and ideas. It's not about my vision—it's about yours.
I'm here to guide you, and nurture your brand from where it stands now. No matter where your business is at, or which tools you've been using, this is about evolving at your own pace and resource availability.
If pretty visuals were all it took, a lot more people would be winning. I put you in the hot seat, understand your dreams and direction, and partner with you to develop the roadmap to your brand's success.
Let's chat!
