I help independent businesses and creative founders evolve into their final form through bold, unique brand strategy & design. Connect genuinely with your community by being yourself. No corporate-ification. No bullshit. A whole lotta fun.
I’m an ex-corporate designer, curious creative, and proud nerd. After 15+ years designing for tech startups and large corporations, I quit making rich men richer. Now, I'm giving back to the real ones: Independent businesses.
I envision a world where shopping small is mainstream, and community is everything. I design brands that scale, but refuse to let them lose the heart that made them special in the first place.
Think of me as the Hyperbolic Time Chamber to your Goku. Or, as a less nerdy reference, the pressure to your diamond.
You've been out there building your community in real time. Maybe your brand has reached a new level and just needs some clarity. Or maybe you've been DIYing design for a while, and it's time to level-up. You don't want to change what you've built, but evolve it. Evolve your brand for deeper customer connections, loyalty, and FUN.
Why fit in, when shining is so much fun? Brand evolution is about highlighting what makes you unique. I'm not here to polish you into something you're not. I'm here to help your brand connect and create joy.
What that looks like is simple ⇒
Your "rough edges" are nothing to hide from. I help you highlight them so your community can find you! I take what you want to say, and simplify it into what they need to hear.
If your messaging is your story, your visuals are the story-telling. I create a visual identity that fully aligns with your story and your customers' emotions.
I place the power of your brand & visual identity fully in your capable hands. You'll get a brand guide that you'll actually use, and every asset you'll ever need.
I never gate-keep joy. And, if we're working together, it means we're creatively simpatico! I'll include you at every point in the design process, from start to finish. No surprises (except maybe the pleasant ones), only partnership.
You and I determine if we vibe using your inquiry form, a discovery call, and a custom proposal. After we decide we’re all good, I’ll send you everything you need to onboard and pay your 50% deposit.
We’ll get to work collaborating on your vision using various tools like a strategy call, a shared Pinterest board, and more. I’ll create a set of curated mood boards for us to get the direction of your project crystal clear.
This is where I’ll be heads-down, going deep into creating your custom design direction. I sketch and explore every corner of your design direction to develop your branded color palette, typography, logosuite, and branded assets.
This is your time to shine! I’ll showcase all your goodies in a presentation—and you get to lead the way from there. We’ll collab on up to two revision calls, and get your brand exactly right to share with your community.
Once you’ve signed-off on the designs and settled your balance, I’ll package up and send your brand & copy guidelines and design assets. I’ll make sure you have everything you could possibly need for an immersive, integrated community experience.
