Throne Labs is changing the public restroom game—forging their mission to expand public restroom access forward with a smart bathroom product in cities nationwide. After reaching Series A funding, their growth reached a point where their original branding needed scaling.
Their brand new marketing team revamped Throne’s brand identity, packaged expertly in a highly-socialized “Brand Bible.” But they encountered a familiar problem with orgs in Throne’s position: People still couldn’t agree on brand visuals.
So instead of thousands more hours of iterations and discussion, I was brought in to facilitate a custom, half-day workshop. The exercises I designed for this workshop were built on the following strategies:
Participants uncovered what makes Throne special. They systematically prioritized visuals that moved their branding forward, and removed what was holding them back.
Post-workshop, though, earned a rare, almost-never-before-seen event: Buy-in. I presented our findings to Throne’s C-suite, which consisted mostly of their original founders. I provided:
Throne’s founders and Product leaders were moved by the data they’d never had before. And they learned how to provide constructive feedback, instead of feedback that may bottleneck their Throne’s growth. Ultimately, this is how the team earned permission to make well-needed changes, and to move with autonomy.
“On top of great design work, I got a creative partner who helped me navigate the infamous challenge of getting executive/founder buy-in on design changes.” - Faye, Marketing @ Throne Labs
