A consistent, meaningful visual identity shouldn't feel like it erases you. Connect to your community, and look like a badass, too.
You want to be memorable, but genAI feels watered-down. You want to evolve your brand to the "big leagues," but you're afraid of getting erased in the design process. And then, there's what happens afterwards: Once the brand is designed, how do you use it, and make every channel consistent?
That's where I come in. I know you don’t just need something pretty. You need intention, thought, and connection. You need care. You need someone to appreciate your "rough edges," and highlight them as superpowers in your branding. And—maybe most importantly—you need a system. Something you can reuse for any channel, any medium, and any deadline. And that’s what Go Beyond Brand Design aims to give you.
STEP 1
You and I determine if we vibe using your inquiry form, a discovery call, and a custom proposal. After we decide we’re all good, I’ll send you everything you need to onboard and pay your 50% deposit.
STEP 2
We’ll get to work collaborating on your vision using various tools like a strategy call, a shared Pinterest board, and more. I’ll create a set of curated mood boards for us to get the direction of your project crystal clear.
STEP 3
This is where I’ll be heads-down, going deep into creating your custom design direction. I sketch and explore every corner of your design direction to develop your branded color palette, typography, logosuite, and branded assets.
STEP 4
This is your time to shine! I’ll showcase all your goodies in a presentation—and you get to lead the way from there. We’ll collab on up to two revision calls, and get your brand exactly right to share with your community.
STEP 5
Once you’ve signed-off on the designs and settled your balance, I’ll package up and send your brand & copy guidelines and design assets. I’ll make sure you have everything you could possibly need for an immersive, integrated community experience.
Your business is reaching its “final form”. A visual identity will help you look the part, too.
Your brand guide is a simple and easy tool that helps you make design decisions, quickly and confidently.
Your brand will spark the connection. Your visual identity will help you show up consistently and be recognized, no matter where your brand appears.
Identity-forward visual identity design, plus a fully-reusable brand design system to use across any channel.
Includes:
A website redesign that brings your visual brand identity to life. A home for your customers to find, and start building trust in you. Only available to clients who book a Go Beyond Brand Design package, but a completely optional add-on.
“Rashmi runs a tight ship, top to bottom! I went in with a lot of questions and a few vague ideas, and she steamrolled right through all of the confusion. She took my disconnected brand concepts and turned them into something stunning, leaving room for collaboration and discussion the whole way. Even though I’ve had an insanely chaotic month during this process, her professionalism, and timelines, and clear asks and action items kept us on track for a really big and tight deadline. Could not recommend more enthusiastically.” - Julie, Second Life Candles
