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Creative

Leadership

Operations

Direction

Leadership

Operations

Direction

For growing startups

Trusted by:

Genius Sports logo
Media Temple logo
LA weekly logo
Perin Health logo
CareRev logo
Voice Media Group logo
IGN Entertainment logo
GoDaddy logo
"Rashmi Lopez exemplifies great leadership. When I think about the women in this industry that I look up to, her name is at the top of that list. She has been an incredible mentor, an unassailable ally, a relentless supporter, and more."
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- Tressa Randolph, Senior Product Designer

Hi, I'm Rashmi!

Leader for scaling creative teams who want to do their best work.

Your creative, marketing, and product teams deliver the best. Their work deserves the kind of support that only someone who's been where they are can give!

From coordinating and delivering high-quality brand storytelling across multiple channels as a designer, to leading the improvement of processes, tools, and ways of working as a leader and project manager, I provide hands-on, experienced support and leadership.

Download my resume (PDF)

problems that growing teams face

Rapid change feels unstable

Rapid growth and constant change is often the reality of agile creative teams. Supporting teams and individuals with stable workflows, career growth opportunities, and consistent expectations is key.

Quality becomes inconsistent

Every new team member adds both opportunity and risk of inconsistency. Living, flexible systems that evolve with team growth are paramount to keeping scopes and debt from ballooning too much.

Design maturity feels behind

Creative processes that just work take time to mature, and that can be frustrating when there's so much to do. Leadership that models patience, agility, and a culture of learning helps to manage this.

Projects

How I've helped teams create & thrive

The whole point is to allow creatives to do great work. I go a step further and make sure your creative team thrives as well. Here are some ways I've created this space for teams I've helped:

CareRev

Building & leading a thriving creative org from zero to 11 at a high-growth startup

Case study

Throne Labs

Designing & facilitating a visual identity workshop for toilet-loving creatives

Case study

Media Temple

Conceptualizing & leading the execution for the WordCamp 2016 Glamping campaign

Case study

Rashmi Lopez LLC

Onboarding process for aligned clients and successful, collaborative relationships

Process map

Oh yeah, I can design too!

Testimonials

What people say about me

"Having worked at many fast-growing companies, she knows how to strike the right balance of scrappiness and structure when solving old problems or starting new initiatives. She was always there to help Product and Marketing stay grounded in the customer experience when we strayed too far into our own assumptions. And throughout the chaos of shifting priorities and half-built processes, Rashmi remained incredibly organized, responsive, and proactive on every task, big or small.

As a people manager, she demonstrates a high level of professionalism and a strong intuition for the needs of her team and what they each need to do their best work. When she doesn't know, she asks with a directness and warmth that makes it really easy to communicate. I only ever heard positive feedback from her direct reports, peers, and executives. I highly, highly recommend partnering with Rashmi if you're looking for a proven design leader and all-around great human. You and your team will be better for it."

– Faye Espiritu | Marketing Leader

"Rashmi runs a tight ship, top to bottom! I went in with a lot of questions and a few vague ideas, and she steamrolled right through all of the confusion. She took my disconnected brand concepts and turned them into something stunning, leaving room for collaboration and discussion the whole way. Even though I’ve had an insanely chaotic month during this process, her professionalism, and timelines, and clear asks and action items kept us on track for a really big and tight deadline. Could not recommend more enthusiastically."

– Julie Kesler, Founder, Second Life Candles

"Rashmi is one of the team members for whom you are grateful daily. As a human, you are grateful for Rashmi every hour, every minute. Rashmi brings a fresh eye to everything she works on but also knows we can't always start from scratch and is adept at balancing better, if not perfect design, against timelines when needed. She is a fabulous proactive communicator - I never had to wonder about status or whether she needed help. Rashmi can collaborate with leadership strategically while still getting her hands in the design-dirt."

– Melissa Barela | PMP - CSPO - CSM

"I am humbled to have been a part of the extraordinary design team she put together. She has such a gift for people – whether customers or team members – she seems to be able to divine what's needed and find creative ways to provide it. She's deeply empathetic and highly intuitive and she demonstrates it continuously through her candor and by her actions. She's an advocate for all those under her care – encouraging self improvement, providing opportunities to tackle new challenges, and celebrating our successes.

Rashmi is also an innovator. During my time at CareRev I watched her repeatedly advocate for, and implement advancements in our research process, design systems, and organizational structure – all with an eye on guiding the business toward a faster, more efficient, human-centered approach."

– Tressa Randolph | Senior Product Designer

"Rashmi was great to work with.  As a product manager, she was my right-hand woman guiding the UX strategy and visual design resources for all of my products.  Quite simply, I could not have accomplished anything or launched any of our products without her support.  She didn't only support me and my team, she provided priceless strategic insights, advice, and leadership to the UX organization on top of her excellent design/creative skills.  Rashmi always kept her word and met deadlines (many times same-day or ahead of schedule!) and the quality of her work (and her team's work) was always top-notch."

– Mark Weber | Senior Product Manager

"Rashmi is a talented web designer and organized project manager who always seems to know what you want before you're even finished describing it. She pulls from a range of experience across platforms to make recommendations for each project she works on, and she puts the same amount of focus and dedication into a small piece of art for a single newsletter as she does into the wireframes for a website that will be seen by millions of active users. Rashmi has good instincts about how users will understand and interact with her designs, and she is adept at bridging the gap between UX and UI. Rashmi's involvement made every project I worked on with her much easier and more efficient."

– Kelsey Whipple | Marketing Manager

Contact

Email me ⇢
Check out my freelance site ➟